It's only common sense to grasp the importance of caring for the health, biodiversity and productivity of the environment beef cattle producers rely on for their viability. VBP+ certified beef operations abide by specific Standard Operating Procedures and outcomes with respect to land management and conservation . Many VBP+ certified operations have also completed an Environmental Farm Plan and, as part of the VBP+ audit process, are outcomes-assessed on many aspects related to sound environmental stewardship in the following areas, among others:
The Canadian Cattlemen's Association (CCA), along with provincial beef cattle organizations, recognize and honour beef cattle producers who exemplify stewards of the environment. Many of these producers run VBP+ certified operations.