The Verified Beef Production (VBP) program, known in Canada for on-farm food safety, has been helping producers meet industry standards for food safety for over a decade. It became a well known and trusted industry-led program backed by technical reviews with the Canadian Food Inspection Agency (CFIA) and provincial governments. The program includes robust standards and third party auditing processes, yet remains a practical, cost-effective and relevant program. Still, demands at the consumer and retailer ends of the beef chain are shifting. VBP had to evolve to keep step with those changing realities. The time came for VBP+.
The goals of the VBP+ program are to provide the tools for Canadian beef cattle producers to anticipate and meet emerging market realities for sustainable beef production at the farm, ranch and feedlot levels. VBP+ does not add to an already strenuous workload for producers. The key is the VBP+ program captures what beef producers are already doing right. There may be a small tweaking of records to help producers prove what they do right, but it is a small price to pay to be ready to react to the evolving consumer and retailer demand.