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Overview

VBP+, it's just common sense

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Canada's beef cattle producers take great pride in their animals, their operations, the environment and the product they raise. The Verified Beef Production Plus (VBP+) program enables Registered beef cattle producers to prove to consumers and retailers that they adhere to the highest standards for food safety, animal care and environmental stewardship.

Increasingly, beef retailers aim to assure the beef they sell to customers comes from beef cattle operations doing the 'right things'. Just saying so doesn't cut it anymore though. Most of the time production practices must be verified or audited by a trustworthy program. Consumers place faith in this and retailers can use it. This is where VBP+ fits like a glove.

Increasingly, beef retailers are trying to prove to their customers that they are doing the right thing. For the most part this does not mean they simply accept assurances of producers or suppliers that they are doing so. It means production practices need to be verified or audited through a recognized program that consumers trust and retailers can use.

For over a decade the Verified Beef Production program has helped producers meet industry standards for food safety. It's a trusted, cost effective and field proven program providing education, resource materials and audit services to verify the food-safe commitment of Canadian beef operations.

Now, with the addition of animal care, biosecurity and environmental stewardship components to create VBP+, the program becomes the complete package to validate sustainable beef production practices at the farm, ranch and feedlot levels across Canada.

VBP+ validates responsible production practices. It requires a small time commitment, easy to follow and convenient training, up-to-date records and opening up to oversight through a third party audit. Going the extra step to get VBP+ Registered is the common sense way producers can demonstrate they are proud of their product, the care they provide their beef animals, and their commitment to land management and conservation.

  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

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