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About Alberta Beef Quality Starts Here

The Canadian beef industry developed the national on-farm food safety program called Verified Beef Production Plus (VBP+). In Alberta, the national program is delivered through Alberta Beef Quality Starts Here - a not for profit organization comprised of industry stakeholders dedicated to protecting Alberta’s reputation for producing quality beef.

Our goals are straightforward: 

Alberta’s beef producers already have a reputation for acting responsibly. The Verified Beef Production Plus program takes that to a new and certifiable level.

  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

© 2019 Verified Beef Production Plus - Canadian Cattlemen's Association