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Provincial Coordinator Sask VBP+ 

Coy Schellenberg, BSA, PAg. Office 1-306-859-9110, Email:, Mailing address: PO Box 201, Beechy, SK, S0L 0C0

Board of Directors

Verified Beef Production Plus (VBP+) connects sustainability and the beef industry in Canada and enhances consumer confidence in Canadian beef. Certified VBP+ beef cattle operations prove how Canadian beef is sustainable, safe, and wholesome.  Saskatchewan Verified Beef Production Inc. (Sask VBP+) (we changed our name) is an industry-led non-profit organization that oversees the VBP+ program in Saskatchewan.  The Sask VBP+ Board includes representation from the three provincial cattle associations (Saskatchewan Cattlemen’s Association – SCA, Saskatchewan Stock Grower’s Association – SSGA, and Saskatchewan Cattle Feeder’s Association – SCFA), as well as Saskatchewan beef producers and beef industry representatives at-large.  The Saskatchewan Ministry of Agriculture also has representation in a non-voting capacity.

Board of Directors

Brooks Whitney
Maple Creek, SK
SSGA Representative

Jordan Kowal
Crooked River, SK
SCFA Representative

Arnold Balicki
Shellbrook, SK
SCA Representative

Chad Bruynooghe
Outlook, SK

Brian Weedon
Swift Current, SK

Dr. John McKinnon, SK Beef Industry Research Chair
Saskatoon, SK

Government Representative
Colby Elford
Moose Jaw, SK
SK Ministry of Agriculture

Funding to deliver VBP+ in Saskatchewan provided by:

Canadian Agricultural Partnership Saskatchewan Cattlemen's Association Governement of Saskatchewan Canada
  • Funds to build VBP+ come from Agriculture and Agri-Food Canada's AgriMarketing Program - Assurance Systems Stream of Growing Forward 2

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